HEROST is willing to change the TRAVEL GAME FOR GOOD
Herost is a new online travel guide and toolkit. We connect travelers and hosts committed to making a positive impact on people and the planet.
- We promote positive change in the world through travel.
- We connect travelers with hosts who are committed to sustainability and responsible practices.
- We inspire travelers by showcasing a variety of experiences that are both meaningful and memorable.
- Equality, equity, and diversity
- Creativity and authenticity
- Value over volume
Heroste envisions a world where tourism is a force for good, creating opportunities, benefits, and well-being for all.
We connect committed travelers and hosts and we encourage meaningful human interactions and adventures.
We encourage travelers to book directly or through partner platforms sharing our values, and we encourage our partners to offer special benefits for our Herost travelers.
To boost our awareness-raising and outreach activities, we have implemented a Global Youth Ambassadors program.
Through our international network of consultants and partners, we are offering consulting and training services for the sustainable development, management, and marketing of tourism destinations, businesses, and experiences.
Herost is the brainchild of Catherine GERMIER-HAMEL, a French Impact Entrepreneur and Sustainable Tourism Development and Marketing Consultant.
In 2019, she wanted to use the power of new technologies to better promote sustainable, community-centric tourism and increase the positive contribution of tourism to the host communities and their environments. As a result, she came up with Herost as a grassroots, innovative solution promoted by Millennium Destinations the impact tourism organization she launched in Seoul Korea, in 2014.
Subsequently, Louis HAAG, Shinobu HAYAMA and eventually Hortense SERRET joined the Herost adventure as Co-Founders and now as Advisors.
In 2021, Catherine became CEO of Destination Mekong, a non-profit organization aimed at promoting sustainable and inclusive tourism ecosystems and business networks in the Mekong region.
Since then, Herost has become a global community of positive travelers and hosts willing to change our world for good.
May 2020 – April 2022: Korean startup headquartered in Seoul, with Catherine assuming the role of CEO.
Since May 2021: French Association (Loi 1901), now operated from Phnom Penh, Cambodia.