Positive Travel Experiences Powered by Local Heroes

Herost is an impact platform dedicated to sustainable, regenerative, community-driven tourism. 

Our ambition is to stand as a reference travel guide and toolkit for hosts and travelers willing to have a positive impact on local communities and their environment.

Purpose: to make this world a fairer place to live and explore
Vision: to advance travel as a tool for the sustainable development and well-being of all
Mission: to support responsible travel accommodation, restaurant, activity and tour providers, and to highlight their sustainability engagement in order to connect them with travelers who care about their impacts on people and the planet.

Our Sustainable Tourism Engagement

Our values: 

  • Equality, equity and diversity
  • Creativity and authenticity
  • Quality over quantity, value over volume

Herost is promoting travel experiences that are good for people and the planet, with a particular focus on eco-friendly accommodations like eco-lodges, as well as agritourism, wine tourism, spiritual tourism, and wellness activities such as hiking, retreats, forest / sea / spa therapy, yoga, etc.

To boost our awareness raising and outreach activities, we have implemented a Global Youth Ambassadors program.

Through our international network of consultants and partners, we are offering consulting and training services for the sustainable development, management and marketing of tourism destinations, businesses and experiences.

Contact us to be part of our journey!

Our story

The initial concept of Herost was created early 2019 by Catherine GERMIER, a French Entrepreneur and Consultant living in Korea since 2005. Based on her international expertise in sustainable tourism development and marketing, she wanted to design a practical, innovative solution to increase the positive contribution of tourism to the host communities and their environments. As a result,  she first developed Herost as a solution of Millennium Destinations, the consulting and training company she founded in Seoul Korea, in 2016. 

Subsequently, Louis HAAG, Shinobu HAYAMA and eventually Hortense SERRET joined the Herost adventure as Co-Founders and now as Advisors.

Since then, Herost has become a global community of hosts and travelers willing to make a positive change trough promoting tourism experiences that are good for people and the planet.

In May 2020, Catherine incorporated Herost as a startup headquartered in Seoul and is now assuming the role of CEO.