Located in Bukchon, the historic village in the heart of Seoul, Goi, which means “heartfelt” in Korean, combines the traditional architecture of a hanok (Korean traditional house) with elements of contemporary art and culture.
Goi’s owner, Jeong Jina, was an art curator. After living and studying overseas, she felt the urge to come back to Korea and settled in Gahoi-dong neighborhood in Seoul, where she had lived in her early twenties. She wanted to integrate both traditional and contemporary elements of the Korean culture into the minimalist and peaceful design of Goi.
With its intimate interior of wood, stone and paper, Goi offers a quiet, relaxing break from everyday life for guests traveling alone or as a couple. All interior design includes items, including toiletries and decoration, sourced from local Korean designers.
Goi is located within walking distance from Changdeokgung Palace, a UNESCO World Heritage Site, Bukchon Hanok Village, Gyeongbokgung Palace and the Seoul National Museum of Contemporary Art.